Advanced Content Marketing Strategy
For marketers who want to move beyond simply "doing content" to building a strategic content marketing function that drives measurable business results. Tackles the reality of content saturation head-on with a rigorous, data-driven approach.
Tier 2 — Intensive programme
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What You'll Learn
Conduct a strategic audit of an existing content marketing programme and identify its key weaknesses.
Develop a deep audience profile and a unique, differentiated content tilt for a given organisation.
Design a content model, including core formats, channels, cadence, and editorial calendar.
Create a content operations workflow that can scale with a growing team.
Build a content distribution and promotion plan that maximises the reach and impact of key content assets.
Develop a measurement framework that connects content marketing activities to business outcomes.
About This Course
For marketers who want to move beyond simply 'doing content' to building a strategic content marketing function that drives measurable business results. Covers audience research, content tilt, editorial planning, operations, distribution, and measurement.
Who Is This For?
- →For marketers who want to move beyond simply 'doing content' to building a strategic content marketing function.
Course Content
RAMMS Framework
This course covers:
Phases 2, 3, 5
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