The Agile Marketing Organisation
For senior marketing leaders who want to build a marketing function that can thrive in a world of constant change. Moves beyond the theory of Agile to provide a practical, leadership-level guide to implementing Agile principles within a marketing organisation.
Tier 3 — Masterclass membership
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What You'll Learn
Critically evaluate the principles of Agile and adapt them to a marketing context.
Design an organisational structure for an Agile marketing team.
Implement and facilitate core Agile ceremonies, including sprint planning, daily stand-ups, and sprint retrospectives.
Develop a framework for building a culture of experimentation and learning within the marketing team.
Create a strategic roadmap for the transition to an Agile marketing organisation.
About This Course
For senior marketing leaders who want to build a marketing function that can thrive in a world of constant change. Covers Agile principles, Scrum and Kanban frameworks, sprint ceremonies, experimentation culture, and leading an Agile transformation.
Who Is This For?
- →Senior marketing leaders who want to build a marketing function that can thrive in a world of constant change.
Course Content
RAMMS Framework
This course covers:
Phases 3, 7
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