AI for Marketing Strategists
Designed to demystify Artificial Intelligence for marketing leaders and strategists. Moves beyond the hype to provide a practical, strategic understanding of how AI can be leveraged to create competitive advantage.
Tier 2 — Intensive programme
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What You'll Learn
Explain the fundamental concepts of AI and machine learning to a non-technical audience.
Identify and evaluate potential use cases for AI across the marketing function.
Develop a business case for an AI marketing project, including potential ROI.
Critically assess AI-powered marketing technology vendors.
Create a strategic roadmap for the adoption of AI within a marketing team.
About This Course
Designed to demystify Artificial Intelligence for marketing leaders and strategists. Moves beyond the hype to provide a practical, strategic understanding of how AI can be leveraged to create a competitive advantage across the marketing function.
Who Is This For?
- →Designed for marketing leaders and strategists who need to make strategic decisions about AI, not data scientists.
Course Content
RAMMS Framework
This course covers:
Phases 2, 3, 7
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