B2B Marketing Excellence
A comprehensive, strategic framework for marketers operating in a Business-to-Business context. Tackles the unique challenges of B2B marketing: long and complex sales cycles, multiple decision-makers, and the need to align marketing with sales.
Tier 2 — Intensive programme
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What You'll Learn
Develop a comprehensive B2B marketing strategy that is aligned with sales objectives.
Create an Ideal Customer Profile (ICP) and a buying committee persona map.
Design and implement a demand generation programme that combines inbound and outbound tactics.
Plan and execute an Account-Based Marketing (ABM) campaign.
Develop a content marketing plan tailored to a specialist B2B audience.
About This Course
A comprehensive, strategic framework for marketers operating in a Business-to-Business (B2B) context. Covers demand generation, Account-Based Marketing (ABM), sales alignment, and the unique challenges of marketing to complex buying committees.
Who Is This For?
- →Marketers operating in a Business-to-Business (B2B) context.
Course Content
RAMMS Framework
This course covers:
Phases 1, 2, 3, 5
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