Content Strategy & Planning
Move beyond random content creation to a structured, strategic approach. This course covers essential elements of content strategy, including audience analysis, content audits, pillar content development, and effective content measurement, all aligned with the RAMMS framework.
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What You'll Learn
Upon completion, students will be able to develop comprehensive content strategies, create audience-centric content plans, and measure the effectiveness of their content initiatives within the RAMMS framework.
About This Course
Move beyond random content creation to a structured, strategic approach. This course covers essential elements of content strategy, including audience analysis, content audits, pillar content development, and effective content measurement, all aligned with the RAMMS framework. RAMMS Phases: Phases 2, 3 Duration: 4–6 Hours Level: 5 — Self-Paced Learning Outcomes: Upon completion, students will be able to develop comprehensive content strategies, create audience-centric content plans, and measure the effectiveness of their content initiatives within the RAMMS framework. Assessment: Students will develop a content strategy brief for a given scenario, including audience personas, content pillars, and an editorial calendar.
Course Content
FunnelLabs
Visualise customer journeys, build marketing funnels, and map personas — the practical tool used alongside this course.
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