Customer Journey Optimisation
A holistic framework for mapping, analysing, and improving the entire customer journey, from first awareness to post-purchase loyalty. Founded on the principle that sustainable growth comes from deep, empathetic understanding of the customer experience.
Included with Tier 1 membership
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What You'll Learn
Research and create a detailed customer journey map for a specific target persona.
Analyse the journey map to identify key pain points, moments of truth, and opportunities for improvement.
Develop a set of prioritised recommendations for optimising the customer journey.
Design an experimentation plan (e.g., using A/B testing) to validate the impact of proposed changes.
Create a measurement framework to track the performance of the customer journey over time.
About This Course
Provides the essential skills to understand, map, and optimise the modern, non-linear customer journey. Founded on the principle that sustainable growth comes from a deep, empathetic understanding of the customer experience.
Course Content
RAMMS Framework
This course covers:
Phases 2, 5
FunnelLabs
Visualise customer journeys, build marketing funnels, and map personas — the practical tool used alongside this course.
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