Data Privacy & Compliance in Marketing
A comprehensive and practical guide to the complex landscape of data privacy and compliance in a marketing context. Moves beyond legal jargon to provide clear, actionable guidance for marketers on how to collect, use, and store customer data responsibly.
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What You'll Learn
Interpret the key principles of major data privacy regulations (e.g., GDPR, CCPA) and apply them to marketing activities.
Conduct a data audit to map the flow of personal data through the marketing function.
Develop a compliant process for obtaining and managing marketing consent.
Write a clear and transparent privacy notice.
Identify and mitigate common data privacy risks in marketing campaigns and technologies.
About This Course
A comprehensive and practical guide to the complex landscape of data privacy and compliance in a marketing context. Covers GDPR, consent management, privacy by design, and how to build customer trust through responsible data practices.
Who Is This For?
- →Marketers who need a working knowledge of data privacy in the post-GDPR world.
- →Marketers who want to demonstrate a genuine commitment to data privacy to build deeper customer relationships.
Course Content
RAMMS Framework
This course covers:
Phases 1, 2
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