Introduction to the RAMMS Framework
Understand the Reed Adaptive Marketing Management System — all 7 phases explained, with practical context for your career.
What You'll Learn
Explain the purpose and structure of the RAMMS framework
Describe all 7 phases of RAMMS and their relationship to each other
Identify where RAMMS applies within real marketing contexts
Distinguish RAMMS from other marketing frameworks and models
Apply RAMMS thinking to your own organisation or career context
About This Course
The Reed Adaptive Marketing Management System (RAMMS) is a cyclical, evidence-based framework developed by Danny Reed to guide marketing strategy from initial research through to organisational learning. Unlike linear models that treat marketing as a series of disconnected campaigns, RAMMS treats marketing as a continuous, adaptive system where each phase informs and improves the next. This free introductory course walks you through all seven phases of RAMMS — Foundation, Strategy, Activity, Operational Measurement, Audience Response, Business Value, and Organisational Learning — giving you the conceptual grounding you need to apply the framework across any marketing context. Whether you are new to structured marketing thinking or an experienced practitioner looking to formalise your approach, this course gives you a clear, practical understanding of how RAMMS works and why it was designed the way it was.
Who Is This For?
- →No prior marketing knowledge required
- →Suitable for complete beginners and experienced practitioners
- →Recommended: complete Marketing Fundamentals first
Course Content
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