Marketing Analytics & Data Storytelling
Engineered for the modern marketer who understands that data, not opinion, is the bedrock of effective strategy. Tackles the #1 skills gap in the industry: the ability to not only analyse data but to translate it into a compelling narrative that drives strategic action.
Tier 2 — Intensive programme
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What You'll Learn
Design a comprehensive measurement framework that connects marketing activities to business objectives.
Apply data-cleansing and preparation techniques to ensure the quality and reliability of their analysis.
Conduct advanced marketing analysis, including segmentation, cohort analysis, and funnel analysis.
Derive meaningful insights from complex marketing datasets.
Present financial and performance data in the form of a recorded presentation and accompanying written report, demonstrating effective data storytelling.
About This Course
Engineered for the modern marketer who understands that data, not opinion, is the bedrock of effective strategy. Covers the full analytics cycle from measurement framework design to advanced analysis and compelling data storytelling for stakeholders.
Course Content
RAMMS Framework
This course covers:
Phases 4, 5, 6
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