Marketing Fundamentals: Your First Steps
A free introductory course covering the core principles every marketer needs to know. No prior experience required — just curiosity and ambition.
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What You'll Learn
Understand what marketing is and why it matters to every business
Identify your target audience using a simple segmentation framework
Write a clear, compelling marketing message for any product or service
Recognise the difference between strategy and tactics
Know the next steps to advance your marketing career with NSOM
About This Course
This free course is your entry point into the world of professional marketing. Over three focused modules you will explore what marketing actually is (and is not), how to think about your audience, and how to build a simple but effective marketing message. By the end you will have a solid foundation to build on — whether you go on to study the RAMMS Framework, Digital Strategy, or any other NSOM programme. Every lesson is written by Danny Reed, founder of the Northern School of Marketing, drawing on 15+ years of hands-on experience across B2B and B2C sectors.
Who Is This For?
- →No prior marketing knowledge required
- →An open mind and willingness to apply concepts to real examples
- →A notebook or document to capture your thinking as you go
Course Content
FunnelLabs
Visualise customer journeys, build marketing funnels, and map personas — the practical tool used alongside this course.
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