Marketing on a Budget

What You'll Learn

About This Course

This course equips small business owners and marketers with the essential knowledge and practical skills to execute effective marketing strategies on a tight budget. It covers strategic budget planning, prioritising high-impact channels, leveraging low-cost tactics and free tools, and critically, measuring the return on investment (ROI) to ensure every pound spent delivers maximum value. The course is designed to provide actionable takeaways, grounded in the RAMMS framework, enabling learners to achieve significant marketing outcomes without extensive financial outlay. RAMMS Phases: Phases 4, 6 Duration: 4–6 Hours Level: 5 — Self-Paced Learning Outcomes: Upon completion of this course, students will be able to develop a strategic marketing budget plan that optimises resource allocation for maximum impact, identify and prioritise cost-effective marketing channels, implement low-cost tactics to reach target audiences, utilise free and affordable digital tools to enhance marketing efforts, and apply appropriate metrics and methodologies to measure the operational performance and business value of marketing activities, demonstrating clear ROI on a tight budget. Assessment: Learners will develop a mini-marketing plan for a hypothetical small business, detailing budget allocation, chosen low-cost tactics, and a framework for measuring success against defined objectives.

Course Content