Marketing Technology & Operations
For the new breed of marketer who sits at the intersection of marketing, technology, and operations. Provides a strategic and practical guide to the complex world of Marketing Technology (MarTech) and the operational discipline required to run it effectively.
Tier 2 — Intensive programme
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What You'll Learn
Conduct a comprehensive audit of a marketing technology stack.
Develop a strategic roadmap for the evolution of the MarTech stack.
Create a business case and a vendor evaluation scorecard for a new marketing technology.
Design and document a core marketing operations process (e.g., lead management).
Develop a framework for measuring and improving marketing process efficiency.
About This Course
For the new breed of marketer who sits at the intersection of marketing, technology, and operations. Covers MarTech stack auditing, strategic roadmapping, vendor selection, process design, and building a Marketing Operations Centre of Excellence.
Course Content
RAMMS Framework
This course covers:
Phases 3, 4, 7
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