Measuring Marketing ROI & Business Value
For senior marketing leaders who need to answer the ultimate question: "What is the financial return on our marketing investment?" Provides a rigorous, executive-level framework for measuring the business value of marketing.
Tier 3 — Masterclass membership
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What You'll Learn
Develop a comprehensive business case for a major marketing investment.
Construct a sophisticated marketing ROI model that goes beyond simple payback calculations.
Calculate and apply Customer Lifetime Value (CLV) to strategic decision-making.
Design a marketing measurement framework that connects top-of-funnel activities to bottom-line financial results.
Create a board-level presentation that communicates the financial value of marketing in a clear, compelling, and credible way.
About This Course
For senior marketing leaders who need to answer the ultimate question: 'What is the financial return on our marketing investment?' Covers advanced ROI modelling, Customer Lifetime Value, full-funnel measurement, and board-level financial communication.
Who Is This For?
- →Senior marketing leaders who need to answer the ultimate question: 'What is the financial return on our marketing investment?'
Course Content
RAMMS Framework
This course covers:
Phases 6, 7
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