Performance Marketing & Attribution
Designed for marketers directly responsible for driving growth through paid media channels. Provides a rigorous, data-driven framework for planning, executing, and optimising performance marketing campaigns to achieve a measurable return on ad spend.
Tier 2 — Intensive programme
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What You'll Learn
Develop a full-funnel paid media strategy that aligns with business objectives.
Plan and execute campaigns across key performance marketing channels (e.g., Google Ads, Meta Ads).
Design and run a structured A/B testing programme to drive continuous improvement.
Critically evaluate and apply different marketing attribution models.
Build a performance marketing dashboard and report on key metrics (CPA, ROAS, LTV) to stakeholders.
About This Course
Designed for marketers who are directly responsible for driving growth through paid media channels. Covers full-funnel paid media strategy, advanced Google and Meta Ads, conversion rate optimisation, and the science of marketing attribution.
Who Is This For?
- →Designed for marketers who are directly responsible for driving growth through paid media channels.
Course Content
RAMMS Framework
This course covers:
Phases 3, 4, 6
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