A comprehensive, strategic-to-tactical education in Search Engine Optimisation. Moves beyond simple keyword tactics to build deep understanding of the three pillars of modern SEO: technical optimisation, content strategy, and authority building.
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Conduct a comprehensive SEO audit covering technical, on-page, and off-page factors.
Develop a keyword strategy based on search volume, user intent, and business value.
Create a content plan designed to attract and engage the target audience at all stages of the buyer journey.
Execute a link-building campaign to build the website's authority and search engine rankings.
Measure and report on SEO performance using tools like Google Analytics and Google Search Console.
A comprehensive, strategic-to-tactical education in Search Engine Optimisation (SEO). Covers the three core pillars — technical, on-page, and off-page SEO — and provides the skills to audit, plan, execute, and measure an organic growth programme.
This course covers:
Phases 3, 4, 5
FunnelLabs
Visualise customer journeys, build marketing funnels, and map personas — the practical tool used alongside this course.
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