Social Media Marketing Essentials
This course equips marketers with the strategic knowledge and practical skills to effectively leverage social media for business objectives. Moving beyond basic content posting, it focuses on a data-driven, results-oriented approach to social media marketing.
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What You'll Learn
Upon completion, students will be able to critically select appropriate social media platforms, craft engaging content, manage online communities, understand paid social basics, measure performance effectively, and integrate social media into overall marketing strategy.
About This Course
This course equips marketers with the strategic knowledge and practical skills to effectively leverage social media for business objectives. Moving beyond basic content posting, it focuses on a data-driven, results-oriented approach to social media marketing. RAMMS Phases: Phase 3 (Reach & Visibility), with connections to Phases 4, 5, and 7 Duration: 4–6 Hours Level: 5 — Self-Paced Learning Outcomes: Upon completion, students will be able to critically select appropriate social media platforms, craft engaging content, manage online communities, understand paid social basics, measure performance effectively, and integrate social media into overall marketing strategy. Assessment: Practical assignments will require students to develop a social media content calendar, a paid social campaign plan, and a social media performance report, demonstrating applied strategic thinking.
Course Content
FunnelLabs
Visualise customer journeys, build marketing funnels, and map personas — the practical tool used alongside this course.
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