Strategic Brand Leadership
Designed for senior marketers and business leaders responsible for building and managing an organisation's most valuable asset: its brand. Provides a strategic, leadership-level perspective on how to build a brand that drives long-term, sustainable business value.
Tier 3 — Masterclass membership
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What You'll Learn
Develop a comprehensive brand strategy, including a clear positioning statement, brand promise, and messaging architecture.
Critically evaluate and design a brand architecture for a complex organisation with multiple products or sub-brands.
Construct a framework for measuring brand equity and tracking brand health over time, linking brand metrics to financial performance.
Lead a brand identity development or refresh process, managing stakeholders and creative teams to produce a cohesive and compelling brand experience.
Develop a strategy for managing the brand across all customer touchpoints, ensuring consistency and building a strong, cumulative brand impression.
Articulate the financial value of the brand to a C-suite audience, making a compelling case for brand investment.
About This Course
Designed for senior marketers and business leaders who are responsible for building and managing an organisation's most valuable asset: its brand. Covers brand strategy, positioning, architecture, identity, equity measurement, and brand leadership.
Who Is This For?
- →Senior marketers and business leaders responsible for building and managing a brand.
Course Content
RAMMS Framework
This course covers:
Phase 2
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