RAMMS — Licence & Usage Policy

1. What Is RAMMS?

RAMMS — the Reed Adaptive Marketing Management System — is a proprietary seven-phase cyclical marketing framework developed and owned exclusively by The Northern School of Marketing Ltd. Created by Danny Reed, Founder of the Northern School of Marketing, RAMMS bridges the persistent gap between academic marketing theory and real-world marketing practice. It is the operating system that underpins every course, programme, and qualification delivered by The Northern School of Marketing.

The seven phases of RAMMS are: 01 Foundation, 02 Strategy, 03 Activity, 04 Operational Measurement, 05 Audience Response, 06 Business Value, and 07 Organisational Learning. Together they form a continuous, self-improving loop in which Organisational Learning feeds directly back into the Foundation phase — making RAMMS a living system, not a static model.

The framework — including its name, full title, acronym, seven-phase structure, the RAMMS loop, visual representations, supporting methodology, and all derivative teaching materials — is protected under UK copyright, trademark, and intellectual property law.

2. Ownership

The RAMMS framework — the Reed Adaptive Marketing Management System — in its entirety, is the sole intellectual property of The Northern School of Marketing Ltd (Company Number: 16519903), created by Danny Reed. This includes:

• The RAMMS name, full title (Reed Adaptive Marketing Management System), acronym, and all associated branding
• The seven-phase cyclical framework structure: Foundation, Strategy, Activity, Operational Measurement, Audience Response, Business Value, and Organisational Learning
• The RAMMS loop concept and all visual diagrams, models, and representations of the framework
• All course content, lesson materials, assessments, and resources built on the RAMMS methodology
• The RAMMS Certified Marketer qualification and associated assessment criteria
• Any derivative works, adaptations, or extensions of the framework created by The Northern School of Marketing

No individual, organisation, or institution may claim ownership of, or rights to, the RAMMS Framework or any part thereof without express written authorisation from The Northern School of Marketing Ltd.

3. Permitted Use — Students & Learners

Enrolled students and members of The Northern School of Marketing are granted a personal, non-exclusive, non-transferable licence to use the RAMMS Framework for the following purposes:

• Applying the RAMMS methodology to their own professional marketing work, campaigns, and strategy development
• Referencing RAMMS in their own portfolio, CV, or professional profiles — provided clear attribution to The Northern School of Marketing is included
• Discussing and sharing RAMMS concepts in professional or academic contexts, provided the source is credited
• Using RAMMS-based templates and worksheets provided within the course for personal professional development

This personal licence is granted for the duration of active membership and does not extend to commercial, educational, or institutional use without a separate written agreement.

4. Attribution Requirements

Whenever the RAMMS Framework is referenced publicly — in presentations, publications, articles, social media, or professional reports — the following attribution must be included:

Attribution must be clearly visible and must not be obscured, removed, or altered. Failure to attribute correctly may constitute a breach of this licence and of applicable intellectual property law.

5. Restricted Uses — What Is Not Permitted

The following uses of the RAMMS Framework are strictly prohibited without prior written permission from The Northern School of Marketing Ltd:

• Teaching or training others using the RAMMS Framework, whether in a paid or unpaid capacity, in any educational, corporate, or institutional setting
• Incorporating RAMMS into a commercial product or service, including consultancy frameworks, agency methodologies, SaaS tools, or training programmes
• Reproducing, publishing, or distributing RAMMS materials — including diagrams, phase descriptions, worksheets, or course content — in any format or medium
• Creating derivative works based on the RAMMS Framework and presenting them as original or independent methodologies
• White-labelling or rebranding RAMMS under a different name or framework identity
• Claiming RAMMS certification authority — only The Northern School of Marketing may issue RAMMS Certified qualifications or endorsements
• Using the RAMMS name or branding in any way that implies endorsement, partnership, or affiliation with The Northern School of Marketing without written agreement

6. Commercial & Institutional Licensing

Organisations, agencies, universities, and training providers wishing to use the RAMMS Framework within their own programmes, services, or products may apply for a commercial licence.

Commercial licensing arrangements are assessed on a case-by-case basis and may include:

• Corporate Training Licence — for organisations wishing to deliver RAMMS-based training to their internal teams
• Academic Partnership Licence — for universities or colleges wishing to integrate RAMMS into accredited or non-accredited programmes
• Agency Methodology Licence — for marketing agencies wishing to adopt RAMMS as a client-facing strategic framework
• Platform Integration Licence — for software or EdTech providers wishing to embed RAMMS content or methodology within their products

All commercial licences are subject to a written agreement, agreed attribution standards, quality assurance requirements, and applicable licensing fees. To enquire about commercial licensing, contact The Northern School of Marketing directly.

7. RAMMS Certified — Qualification Integrity

The RAMMS Certified Marketer qualification is issued exclusively by The Northern School of Marketing Ltd upon successful completion of the RAMMS Certified Marketer programme — a 12-week cohort-based programme in which participants apply all seven phases of the framework to a real business challenge. It is an independent professional qualification and is not a regulated academic award.

The following rules apply to the RAMMS Certified qualification:

• Only individuals who have completed the full RAMMS Certified Marketer programme and passed all assessments may use the designation "RAMMS Certified Marketer" in a professional context
• Certificates may not be altered, reproduced, or falsified in any way
• The Northern School of Marketing reserves the right to revoke certification in cases of misconduct, misrepresentation, or breach of this licence policy
• No third party may issue, endorse, or validate RAMMS Certified Marketer status on behalf of The Northern School of Marketing

8. Enforcement & Breach

The Northern School of Marketing Ltd actively monitors the use of the RAMMS Framework and its associated intellectual property. Any unauthorised use, reproduction, or commercial exploitation of RAMMS may result in:

• Immediate withdrawal of access to all NSOM platforms and courses
• Revocation of any certificates or qualifications issued
• A formal cease and desist notice
• Legal action under UK copyright, trademark, and intellectual property law
• Claims for damages, including loss of revenue and reputational harm

The Northern School of Marketing takes the protection of the RAMMS Framework seriously and will pursue all available legal remedies where necessary.

9. Governing Law

This Licence Policy is governed by and interpreted in accordance with the laws of England and Wales. Any disputes arising from the use or misuse of the RAMMS Framework shall be subject to the exclusive jurisdiction of the courts of England and Wales.

10. Contact & Licensing Enquiries

For licensing enquiries, attribution questions, or to report suspected misuse of the RAMMS Framework, please contact: